Dr Angelina Zubac

Angelina has worked at over 100 business, government and not-for-profit organisations, and over ten universities across Australia  in a career spanning over 30 years. She spent over a decade working on strategic management and risk management projects in the financial, energy and public sectors before concentrating on consulting and teaching strategy more broadly through her boutique consultancy, Strategy Link.

She has a long history of board membership. Notably, she is currently the Chair of King's Own Institute's Research & Scholarship Committee and is a member of its Academic Board. She was on the Academic Board at Central Queensland University. She was a board member at Emerge (formally Chronic Fatigue Australia) and a committee of management member at the Canterbury Neighbourhood Centre. She has contributed to the effectiveness of a number of other university committees, assisting with learning & teaching, course development and OH&S committees. She regularly acts as a subject matter expert in the development of strategic management courses. All of these experiences have helped her immensely when providing consulting advice, as well as when conducting research, working on writing projects and teaching senior executives.

Angelina is experienced in and adept at teaching strategic management, global strategy, innovation management, lean entrepreneurship, organisational change, marketing and has taught in other areas of management, such as professional development and industrial relations. To stay up-to-date with the latest research, she has attended and presented many papers at many conferences. She attends the Academy of Management Conference each year. She regularly presents papers, acts as a leadership and paper development mentor, and organises, runs and speaks at caucuses and symposia at this first tier conference.

She is published in a range of scholarly and professional journals. In recent times, she was the lead editor of a special issue for Management Decision on the strategy and change interface. She was also the lead editor and author of the book of edited chapters for Palgrave/Springer Link, Effective Implementation of Transformation Strategies: How to Navigate the Strategy and Change Interface Successfully. She is currently working with an international team as the lead editor and author on The Palgrave Handbook of Strategy, Change and Transformational Project Leadership.

Angelina is particularly interested in understanding how strategies get implemented, conducting multi-level and multi-discipline work in the area of strategy and collaborating with change management and project specialists to this end, developing theory of the firm related concepts and understanding how strategies with conflicting priorities get implemented, including in situtions when social mission and/or environmental priorities at not-for-profit organisations need to be balanced against the organisation's economic sustainability priorities.

She has been teaching management students at universities across the country for over 25 years, including DBA, MBA , Master and undergraduate students. She frequently teaches MBA and Master students at University of Queensland and the Australian Institute of Management. She has taught at Bond University, CQ University (Melbourne campus), Monash University, Victoria University (Melbourne and Malaysia campuses), Australian Catholic University (Melbourne and Sydney campuses), Melbourne University, Canberra University, Swinburne University, and Australian National University.

Book Publications

• Zubac, A., Kirkpatrick, S., Tucker, D., Jiang, Z., More, E. and Zwikael, O. (Ed.) 2025 (forthcoming). The Palgrave Handbook of Strategy, Change and Transformational Project Leadership , Palgrave: Singapore.
• Zubac, A., Hughes, K., Kirkpatrick, S., Tucker, D. and Zwikael, O. (Ed.) 2022. Effective Implementation of Transformation Strategies: How to Navigate the Strategy and Change Interface Successfully, Palgrave: Singapore.
• Zubac, A. 2009. Investing in Resources to Create Customer Value: The Strategic, Organisational & Performance Implications. Digital Library. Thesis Publications.

Book Chapters

• Zubac, A. 2025. Strategic Change Leadership in the Disability Services Space: Balancing Social Impact and Economic Sustainability Priorities. In Rosenbaum, D., More, E. and Orr, M. (Eds.). Journeys through Disability and Mental Health Nonprofit Sector , Springer Link: Singapore.
• Zubac, A. 2022. The transformation of capital: Implementing a financial strategy by investing in people, balancing risk, and developing critical resources. In Zubac, A., Hughes, K., Kirkpatrick, S., Tucker, D. and Zwikael, O. (Eds.). Effective Implementation of Transformation Strategies: How to Navigate the Strategy and Change Interface Successfully, Palgrave: Singapore.
• Zubac, A. 2022. The customer value concept: How best to define and create customer value? In Zubac, A., Hughes, K., Kirkpatrick, S., Tucker, D. and Zwikael, O. (Eds.). Effective Implementation of Transformation Strategies: How to Navigate the Strategy and Change Interface Successfully, Palgrave: Singapore.
• Zubac, A, 2022. When everything matters: Non-market strategies, institutions and stakeholders’ interests. In Zubac, A., Hughes, K., Kirkpatrick, S., Tucker, D. and Zwikael, O. (Eds.). Effective Implementation of Transformation Strategies: How to Navigate the Strategy and Change Interface Successfully, Palgrave: Singapore.
• Zubac, A. Hubbard, G, Johnson, L. and Ron Sanchez. 2008. Rethinking traditional value chain logic. Research in Competence-Based Management. Emerald. Volume 4: 107-130.
• Zubac, A. Hubbard, G and Johnson, L. 2007. Linking learning, customer value and resource investment decisions: Developing dynamic capabilities. Research in Competence-based Management. Emerald. Volume 3: 10-40.
• Zubac, A. 2016. Strategy implementation as a dynamic capability: Going beyond the organizational change interface. In Schriesheim, C.A and Neider, L.L. (Eds). Current Theory and Research in Transforming Organisations. University of Miami.

Conference Presentations

• Hughes, K. and Zubac, A. 2019. Advancing theory of the firm research: The humanitarian aid example. Southern Management Association Conference, Norfolk, Virginia.
• Vinaik, R. and Zubac, A. 2017. Come on, let’s do it. Let’s learn about the link between innovation, customer value and business models, seriously! ANZAM Conference, Melbourne.
• Vinaik, R. and Zubac, A. 2017. Traditional and knowledge-based value chains in an innovation learning organisational context. Southern Management Association Conference, St Pete Beach, Florida.
• Vinaik, R. and Zubac, A. 2017. What comes first, the chicken or the egg: The underlying business model or technology. EuroMed Conference, Rome.
• Zubac, A. 2016. Making organizations more meaningful: Could a modern theory of the firm help? Academy of Management Conference, Anaheim.
• Zubac, A. 2012. Enabling institutional analysis: Capabilities through an institutions lens. Academy of Management Conference, Boston.
• Zubac, A., Hughes, K. and Brennan, L. 2012. The societal and economic implications of firms’ resource-investments: The example of gender equity and inequity in work research. Euram Conference, Rotterdam.
• Zubac, A. 2011. A less than dynamic shift in perspective: Defining and learning about institution-shaping capabilities. Southern Management Association Conference, Savannah.
• Zubac, A. and Hughes, K. 2010. Exploiting the potential of institution-level capabilities: The case of humanitarian supply chains. Academy of Management Conference, Montreal.
• Zubac, A. and Hubbard, G. 2008. Creating customer value in different market environments: A processual study linking strategic and operational forms of customer learning. ANZAM Conference, Auckland.
• Zubac, A., and Hubbard, G. 2008. Using resource-based theory of the firm to develop prescriptive methods for building industry-level competencies and stimulating growth in the economy. ANZAM Conference, Auckland.
• Zubac, A., Hubbard, G. and Johnson, L. 2008. Using a resource investment and payments perspective to explore capital’s institutional dimensions. Academy of Management Conference, Anaheim.
• Zubac, A., Hubbard, G. and Johnson, L. 2007. Extending strategic management’s reach: Towards a resource investment explanation for firm existence. Academy of Management Conference, Philadelphia.
• Zubac, A., Hubbard, G. and Johnson, L. 2006. Linking learning, customer value and resource investment decisions: Developing dynamic capabilities. International Symposium on Competence, Perspectives in Management, Cape Town.
• Zubac, A., Hubbard, G. and Johnson, L. 2006. Theory into practice: The resource value chain and the objective of the optimally configured firm. ANZAM Conference, Rockhampton.
• Zubac, A., Hubbard, G. and Johnson, L. 2006. The resource value chain: A planning framework for developing an optimal configuration of the firm. ANZAM Conference, Rockhampton.
• Zubac, A., Hubbard, G. and Johnson, L. 2006. The patterns in firms’ resource investment strategies: Do managers and past performance shape them? Academy of Management Conference, Atlanta.
• Zubac, A., Hubbard, G. and Johnson, L. 2005. Why do firms exist and is this question germane to a theory of strategic management? Strategic Management Society Conference, Orlando.
• Zubac, A., Hubbard, G. and Johnson, L. 2005. A resource-based theory of firm formation. Enterprise & Innovation Research Conference, Hamilton, New Zealand.
• Zubac, A., Hubbard, G. and Johnson, L. 2005. Rethinking traditional value chain logic. Academy of Management Conference, Hawaii.
• Zubac, A., Hubbard, G. and Johnson, L. 2005. Meeting the criteria for a dynamic theory of the firm. Academy of Management Conference, Hawaii.
• Zubac, A. and Hubbard, G. 2004. Customer value and the resource-based view. ANZAM Conference, Dunedin, New Zealand.
• Zubac, A. Towards a dynamic theory of the firm. 2004. Strategic Management Society Conference, San Juan, Puerto Rico.

Scholarly Journal Papers

• Zubac, A., Dasborough, M., Hughes, K., Jiang, Z., Kirkpatrick, S., Martinsons, M., Tucker, D., and Zwikael, O. 2021. The strategy and change interface: Understanding ‘enabling’ processes and cognitions (Editorial). Management Decision, 59(3): 481-505.
• Zubac, A. 2017. Capitalism as discourse: How can management scholars contribute new insights and refocus debate? Journal of Management & Organisation, https://doi.org/10.1017/jmo.2017.15.
• Zubac, A. Hubbard, G and Johnson, L. 2010/2011. Extending resource-based logic: Applying the resource-investment concept to the firm from a payments perspective. Journal of Management, 38(6): 1867-1891.
• Zubac, A. Hubbard, G and Johnson, L. 2010. The resource-based view, managers and customer value creation. European Business Review, 22 (5): 515-538.
• Zubac, A. Hubbard, G and Johnson, L. 2007. Extending strategic management’s reach: Towards a resource investment explanation for firm existence. Best Paper Proceedings, Academy of Management Conference, Philadelphia.

Professional and Industry Publications

• Zubac, A. 2011. Directors and the institutional Context: Institutional environmental analysis and the firm’s capabilities. Article of the Month: May-June, Women on Boards Newsletter.
• Zubac, A., Hughes, K. and Brennan, L. 2011. More advanced economies and greater social progression: Firm resources, strategic investment decisions and using female talent optimally. Article of the Month: August, Women on Boards Newsletter.
• Zubac, A. 2003. Australian IT capability databases: Finding information about it firms quickly. Software Engineering Journal, June.
• Zubac, A. 2001. The Innovation Summit. CPA Australia Journal, Australia, March.
• Zubac, A. 2000. Opportunities in mediation. CPA Australia Journal, Australia, March.
• Zubac, A. 1999. Getting radical: Looking for innovation. CPA Australia Journal, Australia, December.

Major International Conference Speaking Events

• 2024. Invited panelist. Panel symposium at the Academy of Management Conference. Inclusive change and voice in organizations.
• 2024. Invited mentor. Professional development workshop on leadership at the Academy of Management Conference, Chicago.
• 2024. Organiser. Caucus at the Academy of Management Conference, Chicago. Navigating the strategy and change interface: Innovation and innovative purposes.
• 2023. Organiser. Panel symposium at the Academy of Management Conference, Boston. Change and unique contexts that lead to distinct discretionary schemas emerging.
• 2023. Organiser. Caucus at the Academy of Management Conference, Boston. Change and unique contexts that lead to distinct discretionary schemas emerging.
• 2023. Invited mentor. Professional development workshop on leadership at the Academy of Management Conference, Seattle.
• 2022. Organiser and speaker. Panel symposium at the Academy of Management Conference, Seattle. Discussed our book on strategy and change.
• 2022. Organiser. Caucus at the Academy of Management Conference, Seattle. Strategy and change: Change and unique contexts.
• 2022. Invited mentor. Professional development workshop on leadership at the Academy of Management Conference, Seattle.
• 2021. Organiser. Caucus at the Academy of Management Conference, Online. The risk-benefit dichotomy and organizations in transition.
• 2020. Organiser. Online Symposium: Continuing the conversation: Multidisciplinary insights into the strategy and change interface: Hosted by Professor Ofer Zwikael, Australian National University.
• 2020. Invited mentor. Professional development workshop on leadership at the Academy of Management Conference, Online.
• 2019. Organiser, discussant and facilitator. Caucus at the Academy of Management Conference, Boston, USA. The strategy and change interface: Using enabling processes and cognitions.
• 2019. Invited mentor. Professional development workshop on leadership at the Academy of Management Conference, Boston.
• 2018. Invited speaker at symposium at the Academy of Management Conference, Chicago. Promoting inclusion and wellbeing of AOM members: Perspectives of members.
• 2018. Invited mentor. Professional development workshop on leadership at the Academy of Management Conference, Chicago.
• 2018. Organiser and discussant. Caucus at the Academy of Management Conference, Chicago. The strategy and change interface: How are ‘enabling’ processes and cognitions related?
• 2017. Organiser, discussant and facilitator. Caucus at the Academy of Management Conference, Atlanta. Continuing the conversation: The strategic implementation and organisational change interface.
• 2016. Organiser, discussant and facilitator. Caucus at the Academy of Management Conference, Anaheim. The relationship between strategic implementation and organisational change.
• 2012. Organiser, discussant and facilitator. Caucus at the Academy of Management Conference, Boston. Learning more about gender inequity in work and business.
• 2011. Discussant and facilitator at the Southern Management Association Conference, Savannah. Institutional theory: Perspectives on change, learning, and narcissism.
• 2011. Discussant and facilitator at the Academy of Management Conference, San Antonio. Building organizational capabilities and advantages.
• 2005. Discussant and facilitator at the ANZAM Conference, Dunedin, New Zealand. Strategy and family business.

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